Top Advertising Exec on the Tricks and Psychology of Good Marketing | Rory Sutherland

In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. He answered questions like “what makes people spend money on luxury goods? What personality traits make a great marketer? Can anyone learn marketing? How many projects can people work on at once? What is costly signaling? The psychology behind marketing and much more. Rory is the Vice Chairman of Ogilvy UK, and has co-founded a behavioral science practice within the agency.

Chapters

1. 0:00Intro
2. 2:19The Personality Traits That Make Someone More Adept at Marketing
3. 5:22Can You Be Taught Marketing, or Is It an Innate Skill?
4. 12:49The Patterns of Behavior and Mindsets You Can Adopt to Increase ‘Luck’
5. 20:07Identifying the Absence of an Expected Data Point
6. 22:21Is There an Optimal Number of Projects for Someone With a Mind for Marketing?
7. 27:18How Luxury Companies Create Valuable Brands Through Costly Signaling
8. 44:07The Ethics of Marketing
9. 52:13Mandevillian Intelligence
10. 1:02:37Marketing the Individual in the Dating Realm
11. 1:06:05The Dark Patterns of Misleading Marketing
12. 1:16:20The Scam of the University System
13. 1:28:25The Rory Sutherland Scottsdale Tour